​Message creation & Testing

​​strategy Assessment & refinement

SPEECH development & PREPARATION

​​​​Market Research & analysis

Challenges:

• ​Is there a new market you are considering entering and need to analyze the opportunities & threats?
  
• Do you need a better understanding of changing customer requirements to improve your solutions and roadmap?
  
• What are the new trends impacting your business?  
  
• How can you be more proactive by understanding the moves your competitors are making?​

Deliverable:

Summary report including market research, analysis, and recommendations based on a client topic (including hypothesis/question to be answered).

​Challenges:

• What are the predictions of the future state of your markets that influence your vision and strategic choices?
  
• Do you have a fact-based market perspective of your strengths & weaknesses to establish your realistic current state?
  
• What refinements are needed to your existing plans based on current market shifts?
  
• How do you adjust your plans based on new internal changes (i.e. M&A)?​​

Deliverable:
Based on client provided existing market research, strategy assumptions, and documents provide assessment report including external market scan, analysis, and recommended refinements.

CLIENT ADVISORY COMMUNITY

Reed Strategies © ALL RIGHTS RESERVED. 

Challenges:

• What 3 points do you want your audience to remember?
  
• How can you inspire your audience with a bold vision?  
  
• How can you be a better storyteller connecting with your audience?
  
• Are you ready to answer tough questions while linking back to your key messages?
  

​​​Deliverable:

Based on client topic (including personal & business goals of presentation), provide script and feedback from 2 practice sessions (note: Graphics  are an additional service through recommended partner).​

​​ special projects​

ARE YOU AT YOUR BREAKING POINT?  Corporations, small businesses, and not-for-profit organizations struggle to keep up with critically needed market research updates, strategy refinement, and marketing message validation.  The impact is increased business risk in an environment where quickly adjusting your business is critical to creating competitive advantage.

Custom Project:

Based on unique client needs create a custom project topic, scope, and deliverable. Sample engagements include:

• Marketing leader for product/service launch
  
• Customer Reference Case Study
• M&A due diligence market research and/or  M&A initial marketing plan development
  
• On-demand expertise (research, strategy, marketing) for smaller tasks or ad hoc reviews
  
• Interim Marketing team leader
  
• ​​​Customer Advisory Board Management
  
• ​Professional Brand Management
  

Deliverable:

Customized based on defined project.

​​​​​​​Part of the benefit of becoming a client is free membership in our Client Advisory Community.  This network provides opportunities to collaborate with peers on challenges and opportunities, provide input into RS Market Research Insights' reports, and attend business and social events. Experience being part of this invaluable community where you can build long term relationships with top global business leaders across industries. Membership is free to all clients for one year after completion of project with Reed Strategies.  

Reed Strategies 

​Challenges:

• Are you launching a new product or service and need to define the messaging?  
  
• Do you have a customer willing to be a reference but are struggling with telling their story?
  
•  Do you truly have a differentiated message that resonates with your target market?
  
• What is your overall messaging strategy to create consistency across activities?
  

Deliverable:
Provide summary report including market research, testing feedback, and messaging recommendations.